Selling age-restricted products through independent shops makes consistent age verification difficult to enforce. This case study shows how a large tobacco brand set up a seamless digital age verification solution across 20 retail locations.
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This brand faced a common industry problem: most products are sold through independent shops they don't own or control, making consistent age verification difficult to enforce.
Additionally, rolling out any new tech is also tricky because shops have different setups, and both shop owners and customers had concerns about privacy.
AgeAI+ was rolled to 20 tobacco shops and directly integrated into their PoS-systems. At checkout, a facial scan is initiated to instantly check the customer’s age. Without storing or transmitting any personal data. Providing shop owners with a private and easy solution, while giving the tobacco brand control over age verification, as well as a robust audit trail.
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It was successfully implemented in 20 shops, covering 11,000+ transactions so far. Demonstrating it can be seamlesly integrated into daily retail operations, laying the groundwork for a wider roll-out.
Additionally, it was positively received by regulators and public authorities. As well as creating proof of responsible commercialisation practices.
Age checks are neccesary, but can create friction and slow down checkouts. Our AI-powered solution provides seamless and anonymous age verification at checkout using facial features. Ensuring compliance for age-restricted products like vapes, alcohol and tobacco.
Privately is the only solution on the market that processes personal data fully on-device. We never store or transmit facial images, ID documents, biometric data, or any personal details. Age estimation happens instantly and is processed entirely on the device. Our approach to data privacy is GDPR compliant and ISO 27566-1 certified.
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
At the moment is only available for Android, and with a link we sent you you can try it out for 1 month for free.(Tablet and iOS coming up soon)
When an age-restricted product is scanned, the checkout system prompts a quick facial scan on an in-store device. AgeAI estimates the customer's age on the device itself in less than 1 second. In some regions- or situations ID checks are required. AgeAI+ allows you to easily scan and verify all major ID document types (2,500+ types supported).
Yes. AgeAI+ processes all data on-device and never stores or transmits facial images, biometric data, or personal details, which means no personal data leaves the device. Privately's approach is GDPR compliant and certified to ISO 27566-1, the international standard for age assurance.
No. Age estimation happens entirely on-device, and no facial images, ID documents, or biometric data are ever stored or transmitted. The system only records that an age check took place and its outcome, creating an anonymous audit trail.
In this deployment, age checks completed in 0.63 seconds on average. Fast enough to verify age without slowing down the checkout.
Yes. In this case study, a large tobacco brand deployed AgeAI+ across 20 independent shops with different setups, integrating directly into existing checkout systems. The brand retained central oversight and a verifiable audit trail across all locations.
ISO 27566-1 is the international standard for age assurance systems, defining requirements for how age estimation and verification solutions should perform and protect privacy. Privately's age verification technology is certified against this standard.
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